Torani
Torani
UX, UI, Visual design
2019
Torani's new product line, Puremade, required an online presence both to gather leads as well as to begin to integrate their commitment to sustainability with purpose driven language and content.
Torani's new product line, Puremade, required an online presence both to gather leads as well as to begin to integrate their commitment to sustainability with purpose driven language and content.
Torani
Torani
UX, UI, Visual design
2019
Torani's new product line, Puremade, required an online presence both to gather leads as well as to begin to integrate their commitment to sustainability with purpose driven language and content.
Torani's new product line, Puremade, required an online presence both to gather leads as well as to begin to integrate their commitment to sustainability with purpose driven language and content.
The goal was to develop a hybrid page that works as a lead generation pathway from the Puremade launch, as well as a Purpose page soft launch to coincide with Torani’s B Corp certification announcement.
The goal was to develop a hybrid page that works as a lead generation pathway from the Puremade launch, as well as a Purpose page soft launch to coincide with Torani’s B Corp certification announcement.
This project intends to speak to two different yet overlapping audiences. Lead generation ads directed Foodservice users to the site, which displayed content geared toward both Foodservice and individual consumer users.
This project intends to speak to two different yet overlapping audiences. Lead generation ads directed Foodservice users to the site, which displayed content geared toward both Foodservice and individual consumer users.
The basis of the Puremade product line is better, more sustainable ingredients, both in the product itself and in how the product is made. The page highlights different partnerships Torani has made such as with individual baristas and non-profits.
We prioritized the sales component by including Foodservice focused CTAs.
The basis of the Puremade product line is better, more sustainable ingredients, both in the product itself and in how the product is made. The page highlights different partnerships Torani has made such as with individual baristas and non-profits.
We prioritized the sales component by including Foodservice focused CTAs.
The Figma prototype shown above is of the second iteration implemented to reiterate Purpose content showcasing Torani partners with award winning content.
The Figma prototype shown above is of the second iteration implemented to reiterate Purpose content showcasing Torani partners with award winning content.
Ready State
Ready State
UX, UI, Visual design
2022
Being the resident UX/UI nerd, I got the pleasure of consulting on the site About page for my marketing agency of residence.
Being the resident UX/UI nerd, I got the pleasure of consulting on the site About page for my marketing agency of residence.
Ready State
Ready State
UX, UI, Visual design
2022
Being the resident UX/UI nerd, I got the pleasure of consulting on the site About page for my marketing agency of residence.
Being the resident UX/UI nerd, I got the pleasure of consulting on the site About page for my marketing agency of residence.
The existing About page layout and content was outdated, the new content needed to both reflect the new agency team as well as purpose-driven content in relation to their ongoing B Corp certification.
The existing About page layout and content was outdated, the new content needed to both reflect the new agency team as well as purpose-driven content in relation to their ongoing B Corp certification.
We wanted to build and MVP for our vision of the page to be able to publish something quickly. one obstacle was finding non-billable time to work on the project.
We wanted to build and MVP for our vision of the page to be able to publish something quickly. one obstacle was finding non-billable time to work on the project.
The main focus was on sustainability as Ready State had begun the process of B Corp certification.
We prioritized efficiency by collecting existing purpose-driven content and our new brand guidelines.
Along with the Homepage, this page was used as a starting point to develop our new brand messaging and agency identity.
The main focus was on sustainability as Ready State had begun the process of B Corp certification.
We prioritized efficiency by collecting existing purpose-driven content and our new brand guidelines.
Along with the Homepage, this page was used as a starting point to develop our new brand messaging and agency identity.
Together with copywriting and sales teams we worked together to make our About page reflect our newly-branded, post-pandemic, team.
Together with copywriting and sales teams we worked together to make our About page reflect our newly-branded, post-pandemic, team.
Torani
Torani
UX, UI, Visual design
2019
This San Francisco-based flavored syrups and sauce company asked us to introduce their 100 year old brand to the digital world.
This San Francisco-based flavored syrups and sauce company asked us to introduce their 100 year old brand to the digital world.
Torani
Torani
UX, UI, Visual design
2019
This San Francisco-based flavored syrups and sauce company asked us to introduce their 100 year old brand to the digital world.
This San Francisco-based flavored syrups and sauce company asked us to introduce their 100 year old brand to the digital world.
Focusing on Consumer and Foodservice audiences, create a cohesive visual experience across Torani's marketing/e-commerce platforms that prioritizes usability, accessibility, and conversions.
Focusing on Consumer and Foodservice audiences, create a cohesive visual experience across Torani's marketing/e-commerce platforms that prioritizes usability, accessibility, and conversions.
Torani’s digital experience is built of three interconnected sites: Consumer, Foodservice and Shop. The overall redesign was executed in phases, beginning with the Foodservice site. Sections of the existing Consumer site were now clashing with the new overall visual design update. That, combined with the brand’s 100 year anniversary deadline, created a tight time constraint.
Torani’s digital experience is built of three interconnected sites: Consumer, Foodservice and Shop. The overall redesign was executed in phases, beginning with the Foodservice site. Sections of the existing Consumer site were now clashing with the new overall visual design update. That, combined with the brand’s 100 year anniversary deadline, created a tight time constraint.
With limited time and developer resources, we focused on the most efficient way to use existing visual components from the new branding to make the page feel fresh and modern.
In addition to the company’s 100 year anniversary, sustainability was prioritized as Torani had begun the process of B Corp certification.
Flavor and family are the key ingredients in both Torani’s products and their operational ethos.
With limited time and developer resources, we focused on the most efficient way to use existing visual components from the new branding to make the page feel fresh and modern.
In addition to the company’s 100 year anniversary, sustainability was prioritized as Torani had begun the process of B Corp certification.
Flavor and family are the key ingredients in both Torani’s products and their operational ethos.
Using our shiny new assets: brand components and photography; whimsical commissioned illustrations; and witty yet purpose-driven copy we built a flavorful page that gives you a virtual hug.
Using our shiny new assets: brand components and photography; whimsical commissioned illustrations; and witty yet purpose-driven copy we built a flavorful page that gives you a virtual hug.
Markforged
Markforged
UI, visual design, content marketing
2019 – 2020
This rapidly growing metal 3D printing company came to us came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand their new visual design system.
This rapidly growing metal 3D printing company came to us came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand their new visual design system.
Markforged
Markforged
UI, visual design, content marketing
2019 – 2020
This rapidly growing metal 3D printing company came to us came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand their new visual design system.
This rapidly growing metal 3D printing company came to us came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand their new visual design system.
Markforged came to us with a sleek new brand identity and visual design system which needed to be adapted and expanded to meet their content needs.Our job was to both update and create content for these blocks with the goal of publishing a robust MVP of the site within the few months before the company announced their IPO.
Markforged came to us with a sleek new brand identity and visual design system which needed to be adapted and expanded to meet their content needs.Our job was to both update and create content for these blocks with the goal of publishing a robust MVP of the site within the few months before the company announced their IPO.
Short on time and resources, we needed to think of innovative ways to create impactful imagery that stood out within the new visual system.
While we had a team and a new visual system to work with, our client only had one developer implementing our designs. This limited us to creating a simple, modular system within the existing layouts.
Primary colors in the new palette were limited to bright yellow, pure black, and white. While this constraint led to the creation of some striking assets, they’re considered some of the toughest color combinations to get right.
Short on time and resources, we needed to think of innovative ways to create impactful imagery that stood out within the new visual system.
While we had a team and a new visual system to work with, our client only had one developer implementing our designs. This limited us to creating a simple, modular system within the existing layouts.
Primary colors in the new palette were limited to bright yellow, pure black, and white. While this constraint led to the creation of some striking assets, they’re considered some of the toughest color combinations to get right.
We aimed to make it easier for current and potential customers to educate themselves about the product offering and more easily find support.
We focused on marketing with a new look and fresh assets we aimed to elevate the brand to help usher in a new era of the company.
All of the above is ultimately an effort to increase conversions and product sales.
We aimed to make it easier for current and potential customers to educate themselves about the product offering and more easily find support.
We focused on marketing with a new look and fresh assets we aimed to elevate the brand to help usher in a new era of the company.
All of the above is ultimately an effort to increase conversions and product sales.
Working with key stakeholders across the company, we created a modular experience for content creation to meet the needs of marketing, product, and sales teams.
Working with key stakeholders across the company, we created a modular experience for content creation to meet the needs of marketing, product, and sales teams.
