Batalá Washington DC
Batalá Washington DC
UX, UI, visual design
2024
This soulful group of empowered women manage to make time to share joy through music outside of their already very busy schedules. Their non-profit organization is dedicated to sharing their knowledge of Afro-Brazilian culture and making people move with their samba-reggae grooves. Between balancing life and a busy drumming schedule, updating their ten year old website was not a high priority. That’s where I came in.
This soulful group of empowered women manage to make time to share joy through music outside of their already very busy schedules. Their non-profit organization is dedicated to sharing their knowledge of Afro-Brazilian culture and making people move with their samba-reggae grooves. Between balancing life and a busy drumming schedule, updating their ten year old website was not a high priority. That’s where I came in.
Batalá Washington DC
Batalá Washington DC
UX, UI, visual design
2024
This soulful group of empowered women manage to make time to share joy through music outside of their already very busy schedules. Their non-profit organization is dedicated to sharing their knowledge of Afro-Brazilian culture and making people move with their samba-reggae grooves. Between balancing life and a busy drumming schedule, updating their ten year old website was not a high priority. That’s where I came in.
This soulful group of empowered women manage to make time to share joy through music outside of their already very busy schedules. Their non-profit organization is dedicated to sharing their knowledge of Afro-Brazilian culture and making people move with their samba-reggae grooves. Between balancing life and a busy drumming schedule, updating their ten year old website was not a high priority. That’s where I came in.
The were two main goals to consider with this project. First, updating the website visual design and architecture. Second, consider the organization’s workflows and research implementing a user portal in the website.
The were two main goals to consider with this project. First, updating the website visual design and architecture. Second, consider the organization’s workflows and research implementing a user portal in the website.
The existing site was built in WordPress with a theme that is no longer supported. This meant starting from scratch. The band is a non-profit organization meaning we were limited to using free themes and plugins within their existing hosting plan.The band is run during spare time, and those involved also have full-time jobs and families to tend to. This was important to consider both during the duration of our project, and in planning for future ongoing site maintenance and workflows.
The existing site was built in WordPress with a theme that is no longer supported. This meant starting from scratch. The band is a non-profit organization meaning we were limited to using free themes and plugins within their existing hosting plan.The band is run during spare time, and those involved also have full-time jobs and families to tend to. This was important to consider both during the duration of our project, and in planning for future ongoing site maintenance and workflows.
We focused on visual design with branding, establishing styles for typography, color and interactions. Establishing styles we considered accessibility best practices, mainly color contrast and text legibility.
We explored navigation structures and best practices in regards to our marketing goals.
We focused on visual design with branding, establishing styles for typography, color and interactions. Establishing styles we considered accessibility best practices, mainly color contrast and text legibility.
We explored navigation structures and best practices in regards to our marketing goals.
We considered several options for incorporating a private, internal-facing component to the new site which would serve as an access point for members to tools and resources. Ultimately we decided to keep the website as an external-facing marketing piece, and used Google for Nonprofits to fulfill our user portal/resource center needs. These solutions provided both long-term cost benefits as well as more accessible ways to manage and create resource material.
We considered several options for incorporating a private, internal-facing component to the new site which would serve as an access point for members to tools and resources. Ultimately we decided to keep the website as an external-facing marketing piece, and used Google for Nonprofits to fulfill our user portal/resource center needs. These solutions provided both long-term cost benefits as well as more accessible ways to manage and create resource material.
Alexandra Arts
Alexandra Arts
UX, UI, Visual design
2024
Alexandra is a painter, designer and tattoo artist residing in Mexico City. Her portfolio was visually outdated and required better paths for users to purchase her art and book tattoo appointments, in both English and Spanish.
Alexandra is a painter, designer and tattoo artist residing in Mexico City. Her portfolio was visually outdated and required better paths for users to purchase her art and book tattoo appointments, in both English and Spanish.
Alexandra Arts
Alexandra Arts
UX, UI, Visual design
2024
Alexandra is a painter, designer and tattoo artist residing in Mexico City. Her portfolio was visually outdated and required better paths for users to purchase her art and book tattoo appointments, in both English and Spanish.
Alexandra is a painter, designer and tattoo artist residing in Mexico City. Her portfolio was visually outdated and required better paths for users to purchase her art and book tattoo appointments, in both English and Spanish.
We wanted one cohesive website encompassing all the different types of art Alexandra provides. Our goal was to showcase better her projects, make it easier to shop, and separately showcase her tattoo work along with an online booking system.
We wanted one cohesive website encompassing all the different types of art Alexandra provides. Our goal was to showcase better her projects, make it easier to shop, and separately showcase her tattoo work along with an online booking system.
This project was an opportunity for me to learn to use a new tool: Wix. Positive for my experience, but constraining in that there is a learning curve. The challenge was to use this new tool to produce both a visually stunning website, as well as provide the client with an easy to maintain CMS in the backend.
In order to implement certain visual design elements and to break up the site sections we decided to implement a few bespoke components.
This project was an opportunity for me to learn to use a new tool: Wix. Positive for my experience, but constraining in that there is a learning curve. The challenge was to use this new tool to produce both a visually stunning website, as well as provide the client with an easy to maintain CMS in the backend.
In order to implement certain visual design elements and to break up the site sections we decided to implement a few bespoke components.
Alexandra was working in tandem to update her brand. We made color selections from her existing brand and projects to create a new color palette to apply to the site.
While establishing styles we considered accessibility best practices, mainly color contrast and text legibility.
We explored navigation structures and best user flows toward the Shop and Booking.
Alexandra was working in tandem to update her brand. We made color selections from her existing brand and projects to create a new color palette to apply to the site.
While establishing styles we considered accessibility best practices, mainly color contrast and text legibility.
We explored navigation structures and best user flows toward the Shop and Booking.
Using a fresh Wix template and our new brand guidelines we rebuilt Alexandra Art’s website from scratch, producing a look worthy of their current status and trajectory.
Using a fresh Wix template and our new brand guidelines we rebuilt Alexandra Art’s website from scratch, producing a look worthy of their current status and trajectory.
Deep Fried Group
Deep Fried Group
UX, UI, visual design
2023 - 2024
A wordsmith who’s made many a project sizzle needed a sleek way to display their work and start building a larger brand.
A wordsmith who’s made many a project sizzle needed a sleek way to display their work and start building a larger brand.
Deep Fried Group
Deep Fried Group
UX, UI, visual design
2023 - 2024
A wordsmith who’s made many a project sizzle needed a sleek way to display their work and start building a larger brand.
A wordsmith who’s made many a project sizzle needed a sleek way to display their work and start building a larger brand.
A budding Art Director needed a visual designer to use their existing brand elements and expand them into visually appealing ways to display their projects, while focusing on the words themselves.Thinking toward the future, the site needed to establish a brand baseline to include future collaborators.
A budding Art Director needed a visual designer to use their existing brand elements and expand them into visually appealing ways to display their projects, while focusing on the words themselves.Thinking toward the future, the site needed to establish a brand baseline to include future collaborators.
We began with a color palette and some branding ideas. We selected some strong typography and used it to design a new logo. Our new design guidelines served as the building blocks for our custom template, using Webflow.We considered building in a way that allows the owner to add new content while maintaining the design.
We began with a color palette and some branding ideas. We selected some strong typography and used it to design a new logo. Our new design guidelines served as the building blocks for our custom template, using Webflow.We considered building in a way that allows the owner to add new content while maintaining the design.
We focused on visual design with branding, establishing styles for our custom components and content. Establishing styles we considered accessibility best practices, mainly color contrast and text legibility.Carefully selected, open-source typography as way to emphasize and focus on the copy in the projects.
We focused on visual design with branding, establishing styles for our custom components and content. Establishing styles we considered accessibility best practices, mainly color contrast and text legibility.Carefully selected, open-source typography as way to emphasize and focus on the copy in the projects.
An updated brand and content style guide paired with a bespoke Webflow CMS template.
An updated brand and content style guide paired with a bespoke Webflow CMS template.
Pharos
Pharos
Product design
2022 – 2023
Armed with a spruced-up website and branding, this enterprise print management company sought out UX/UI consulting to elevate their existing product to today’s standards. My role on the team was to identify and implement small changes that would make a big impact.
Armed with a spruced-up website and branding, this enterprise print management company sought out UX/UI consulting to elevate their existing product to today’s standards. My role on the team was to identify and implement small changes that would make a big impact.
Pharos
Pharos
Product design
2022 – 2023
Armed with a spruced-up website and branding, this enterprise print management company sought out UX/UI consulting to elevate their existing product to today’s standards. My role on the team was to identify and implement small changes that would make a big impact.
Armed with a spruced-up website and branding, this enterprise print management company sought out UX/UI consulting to elevate their existing product to today’s standards. My role on the team was to identify and implement small changes that would make a big impact.
An existing, complex and rapidly growing product.
An existing, complex and rapidly growing product.
Bespoke existing code with style inconsistencies and limitations in responsiveness and accessibility.Non-scalable product structure. Unclear flows between the individual yet interconnected product features.
Bespoke existing code with style inconsistencies and limitations in responsiveness and accessibility.Non-scalable product structure. Unclear flows between the individual yet interconnected product features.
We focused on visual design with branding, establishing styles for existing components, and applying new styles from the marketing website. Establishing styles we considered accessibility best practices, mainly color contrast and text legibility.
We explored navigation structures and best practices for scaling complex software.
We focused on visual design with branding, establishing styles for existing components, and applying new styles from the marketing website. Establishing styles we considered accessibility best practices, mainly color contrast and text legibility.
We explored navigation structures and best practices for scaling complex software.
There we go. And maybe a little bush lives there. You can create anything that makes you happy. We don't really know where this goes - and I'm not sure we really care.
There we go. And maybe a little bush lives there. You can create anything that makes you happy. We don't really know where this goes - and I'm not sure we really care.
