Inbox Instructionals
client
Google Ads
Google Ads
Services
Email marketing design and strategy, graphic design
year
2018 – 2021
brief
Your inbox has become one of the best ways for brands to keep in touch. Across industries, marketing teams are leaning into upgrading the visual, usable and accessible standards of email design–creating personalized digital magazine spreads.
Your inbox has become one of the best ways for brands to keep in touch. Across industries, marketing teams are leaning into upgrading the visual, usable and accessible standards of email design–creating personalized digital magazine spreads.
Inbox Instructionals
client
Google Ads
Google Ads
Services
Email marketing design and strategy, graphic design
year
2018 – 2021
brief
Your inbox has become one of the best ways for brands to keep in touch. Across industries, marketing teams are leaning into upgrading the visual, usable and accessible standards of email design–creating personalized digital magazine spreads.
Your inbox has become one of the best ways for brands to keep in touch. Across industries, marketing teams are leaning into upgrading the visual, usable and accessible standards of email design–creating personalized digital magazine spreads.
problem
Google Ads experiments with a variety of email paths by identifying precise user flows and audience segments, and cross selling with other products like YouTube Ads, Google Analytics, and Google AdSense. Our team collaborated on an ongoing basis to develop new strategies for these paths, based on insights provided by Google.
Google Ads experiments with a variety of email paths by identifying precise user flows and audience segments, and cross selling with other products like YouTube Ads, Google Analytics, and Google AdSense. Our team collaborated on an ongoing basis to develop new strategies for these paths, based on insights provided by Google.
constraints
Google has very precise and ever evolving brand guidelines. It was important to keep up with these in addition to innovations such as dark mode.
As a self-taught graphic designer these projects served as a crash course in creating minimalistic illustrations communication very specific ideas.
Google has very precise and ever evolving brand guidelines. It was important to keep up with these in addition to innovations such as dark mode.
As a self-taught graphic designer these projects served as a crash course in creating minimalistic illustrations communication very specific ideas.
themes
Simple and educational content.
We used insights from testing each email path with different audiences to inform our iterations of each project.
Simple and educational content.
We used insights from testing each email path with different audiences to inform our iterations of each project.
solution
Working on a team with a strategist and copywriter, we developed processes to efficiently work with teams at Google to design delightfully-Google campaigns.
Working on a team with a strategist and copywriter, we developed processes to efficiently work with teams at Google to design delightfully-Google campaigns.
Making an impression with a modular email design system
client
Markforged
Markforged
Services
Email marketing design and strategy
year
2019 - 2020
brief
This rapidly growing metal 3D printing company came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand this visual design system.They needed a new way to welcome new customers to their resources and support platform via a series of onboarding emails.
This rapidly growing metal 3D printing company came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand this visual design system.They needed a new way to welcome new customers to their resources and support platform via a series of onboarding emails.
Making an impression with a modular email design system
client
Markforged
Markforged
Services
Email marketing design and strategy
year
2019 - 2020
brief
This rapidly growing metal 3D printing company came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand this visual design system.They needed a new way to welcome new customers to their resources and support platform via a series of onboarding emails.
This rapidly growing metal 3D printing company came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand this visual design system.They needed a new way to welcome new customers to their resources and support platform via a series of onboarding emails.
problem
Two projects in one: develop a strategy for an onboarding email campaign for new Markforged customers; and design a modular system for email using the new design guidelines.
Two projects in one: develop a strategy for an onboarding email campaign for new Markforged customers; and design a modular system for email using the new design guidelines.
constraints
Short on time and resources, we needed to think of innovative ways to create impactful imagery that stood out within the new visual system. Primary colors in the new palette were limited to bright yellow, pure black, and white. While this constraint led to the creation of some striking assets, they’re considered some of the toughest color combinations to get right.Using Marketo we needed to select the closest similar available fonts to our brand and create striking visuals using basic blocks.
Short on time and resources, we needed to think of innovative ways to create impactful imagery that stood out within the new visual system. Primary colors in the new palette were limited to bright yellow, pure black, and white. While this constraint led to the creation of some striking assets, they’re considered some of the toughest color combinations to get right.Using Marketo we needed to select the closest similar available fonts to our brand and create striking visuals using basic blocks.
themes
Our focus was primarily on education making sure new customers had access to everything they need to properly use their new metal 3D printer.Secondarily, we wanted to foster engagement and drive more traffic to the new Markforged website. Part of this was considering building community and pointing customers toward channels to connect with each other.
Our focus was primarily on education making sure new customers had access to everything they need to properly use their new metal 3D printer.Secondarily, we wanted to foster engagement and drive more traffic to the new Markforged website. Part of this was considering building community and pointing customers toward channels to connect with each other.
solution
Working across marketing, product, and sales teams, we developed strategy and design to create a modular content input experience for their email campaigns.
Working across marketing, product, and sales teams, we developed strategy and design to create a modular content input experience for their email campaigns.
Business in a Box
client
Yahoo Small Business (Verizon)
Yahoo Small Business (Verizon)
Services
UX, UI, visual design
year
2019
brief
If you remember Yahoo email fondly, you’ll be glad to know they offer a full suite of products to help your business thrive online.
If you remember Yahoo email fondly, you’ll be glad to know they offer a full suite of products to help your business thrive online.
Business in a Box
client
Yahoo Small Business (Verizon)
Yahoo Small Business (Verizon)
Services
UX, UI, visual design
year
2019
brief
If you remember Yahoo email fondly, you’ll be glad to know they offer a full suite of products to help your business thrive online.
If you remember Yahoo email fondly, you’ll be glad to know they offer a full suite of products to help your business thrive online.
problem
Yahoo Small Business offered a number of standalone products geared to help SMBs do business online. Their goal was to explore offering an entirely new product which encompassed all existing products.
Yahoo Small Business offered a number of standalone products geared to help SMBs do business online. Their goal was to explore offering an entirely new product which encompassed all existing products.
constraints
As an experimental startup existing within a large corporate structure there were some interesting hurdles to jump regarding resource allocations and red tape.
This page needing to integrate into the existing Yahoo Small Business page and direct users to the new product’s onboarding dashboard experience. Our goal was to build a more informational and conversion-driven microsite as a first iteration of the product.
As an experimental startup existing within a large corporate structure there were some interesting hurdles to jump regarding resource allocations and red tape.
This page needing to integrate into the existing Yahoo Small Business page and direct users to the new product’s onboarding dashboard experience. Our goal was to build a more informational and conversion-driven microsite as a first iteration of the product.
themes
We focused on the current site navigation to both improve on it and decide where to place the link to the new full-service product.
Our microsite was built with a marketing and sales focus to convert users and validate the product offering.
We focused on the current site navigation to both improve on it and decide where to place the link to the new full-service product.
Our microsite was built with a marketing and sales focus to convert users and validate the product offering.
solution
We worked across marketing, design, product, and sales teams to launch their newest offering, Business Maker—an all-in-one platform with everything to start and grow a business.
We worked across marketing, design, product, and sales teams to launch their newest offering, Business Maker—an all-in-one platform with everything to start and grow a business.
Corporate event planning made easy and fun
client
Blue Barley
Blue Barley
Services
user research, usability testing, UX, UI, visual design
year
2017
brief
Some company event planners still use word-of-mouth, Google, and old-fashioned spreadsheets to plan each event. The process is arduous and boring. Blue Barley provides a solution with an all-inclusive event planning marketplace.
Some company event planners still use word-of-mouth, Google, and old-fashioned spreadsheets to plan each event. The process is arduous and boring. Blue Barley provides a solution with an all-inclusive event planning marketplace.
Corporate event planning made easy and fun
client
Blue Barley
Blue Barley
Services
user research, usability testing, UX, UI, visual design
year
2017
brief
Some company event planners still use word-of-mouth, Google, and old-fashioned spreadsheets to plan each event. The process is arduous and boring. Blue Barley provides a solution with an all-inclusive event planning marketplace.
Some company event planners still use word-of-mouth, Google, and old-fashioned spreadsheets to plan each event. The process is arduous and boring. Blue Barley provides a solution with an all-inclusive event planning marketplace.
problem
The founders had the process running like a smoothly oiled machined, beginning with a form on a website then conducted mostly over the phone. Our challenge was to translate that phone conversation into a digital experience with the goal of giving their clients an easier (and fun!) way to create and request an event while creating a database of information for Blue Barley.
The founders had the process running like a smoothly oiled machined, beginning with a form on a website then conducted mostly over the phone. Our challenge was to translate that phone conversation into a digital experience with the goal of giving their clients an easier (and fun!) way to create and request an event while creating a database of information for Blue Barley.
constraints
This was an early stage startup and I an early stage designer so we were all learning on the job.
The site was built from the desktop experience considering responsiveness as the product might be built into a native application in the future.
This was an early stage startup and I an early stage designer so we were all learning on the job.
The site was built from the desktop experience considering responsiveness as the product might be built into a native application in the future.
themes
We began with thorough rounds of user research and usability testing to validate existing hypothesis.
We focused on branding expanding on an existing base style guide.
We began with thorough rounds of user research and usability testing to validate existing hypothesis.
We focused on branding expanding on an existing base style guide.
solution
Source files and documentation of a high fidelity prototype of the site which would used to pitch the business and later be built gradually toward the main product functionality.
Source files and documentation of a high fidelity prototype of the site which would used to pitch the business and later be built gradually toward the main product functionality.